Marketing, media, and creative have long been key enablers of the profit-driven business-as-usual economy, influencing and impacting the sustainability crisis we face today. Professionals from these sectors have a unique opportunity to take meaningful action and change their purpose to drive sustainable solutions. From the heart of the system, and as the engines of value creation in our society, these industries can play a central role in delivering positive leadership and transformation in sustainable production, consumption and behavior.
The Sustainable Marketing, Communications and Brand Management online short course from the University of Cambridge Institute for Sustainability Leadership (CISL) equips you with skills and strategies to re-align the purpose of marketing, media, and creative to support long-term well-being for all people and planet. Over eight weeks, you’ll learn how to inspire and reignite the potential for brands and creative roles to enable positive change. You’ll also gain a heightened awareness of both marketing’s physical impact on people and the environment and its capacity to influence human behaviors and identities, and engage in challenging discussions on issues such as growth, greenwashing, and consumption.
This course is designed for marketing, media and creative professionals who wish to be at the forefront of sustainability transformation. Marketers, brand, product or account managers and salespeople, across all levels of leadership, will develop a future-ready skill set to navigate and expand their influence in this rapidly growing area. PR consultants, communications specialists and creatives, such as designers, directors, artists and photographers, will uncover strategies to make sustainability part of their practice and improve the authenticity of their outputs. Executives, entrepreneurs and business owners will gain a greater awareness of how to guide their organization toward social, ecological, and climate targets and consciousness, while supporting the transformation of the sector from within. The course will benefit professionals across all industries who want to enhance their careers and drive positive change.
